The Research Of Small And Aedium-Sized A Agricultural Enterprises Implement Brand Marketing

Along with market economy development and perfection, enterprises to participate in the degree of competition at home and abroad, the market competition continuously improve aggravating. From the enterprise's survival and long-term development, enterprises must start from the traditional development trend of modern market competition, under the market economy condition, enterprise's brand in the enterprise competition in an increasingly important role. Enterprise competition from products to brand, market marketing performance as the brand marketing for the leading factor, to establish brand is the inevitable choice of enterprise seeks the development, enterprises from other countries are taking brand strategy, make strong brand, so as to promote enterprise's developing by leaps and bounds. The domestic enterprise brand idea strengthened day by day, and there are a number of enterprise has grown to domestic famous brand, and out of the country and in the world enjoy certain well-knownness, for further participation in the global competition has laid a good foundation. China's small and medium-sized agricultural enterprises in China's agricultural economy development, and occupies an important position in China to solve the problem of "agriculture, rural development and promoting agriculture plays an important role, small and medium-sized agricultural enterprises has become China's agricultural economy important part. But now, Chinese small and medium-sized agricultural firms offer low value-added products and services, namely, lack of low visibility and the effective support and brand brand bring development effect, or these small agricultural enterprises have few decent brand or successful brand marketing. Small and medium-sized agricultural enterprises to survive and development, must the implementation of brand strategy, in the process of creating the brand constantly grow and grow healthily.In the more and more competitive market situation, products appear saturated and homogeneity phenomenon has become increasingly apparent, this not only exacerbated the product itself beyond the other characteristic competition, and make the brand competition in the enterprise increasingly prominent role in the development of the competition, market has gradually entered the era of brand competition. Many of the small and medium-sized agricultural enterprises in China due to inherent defect, resources and insufficient capacity, in brand awareness and construction, still appear relatively backward. Therefore, the medium and small-sized agricultural enterprises brand marketing, brand marketing of improvement in the small and medium-sized agriculture enterprise brand consciousness, strengthening the marketing concept, brand competitive brand small agricultural enterprise brand marketing strengthened related theory and understanding, is China's small and medium-sized agricultural enterprise brand marketing of the implementation of the important prerequisite. Through the small and medium-sized agriculture enterprise brand marketing principles, contents and implementation of small agricultural enterprise brand marketing and several key, this paper discusses the understanding of smes in China agriculture enterprise brand marketing management and practice of basic theory. Promoting China's small and medium-sized agricultural enterprise brand marketing development.This article through to small and medium-sized agricultural enterprise brand development present situation of analysis, and discussed the current Chinese small and medium-sized enterprise implementation effect of agricultural brand marketing related factors, put forward by customer relationship management and the core value of the brand's refining, and through the strategic interests alliance and through the Internet platform for small agricultural enterprises implement the brand strategy of several key link. For small and medium-sized agriculture enterprise brand marketing the feasible suggestion and scheme to guide the small and medium-sized agriculture enterprise brand marketing practice activities, and promoting the development of small and medium-sized agricultural enterprises. Meanwhile, the integration of the domestic and foreign brand marketing theory essence, brand marketing at home and abroad are summarized the successful experience and combining your own personal brand planning practice, got a small and medium-sized agricultural enterprises with the core value of the brand as the center to create a strong brand, simplified model of maneuverable, for small and medium-sized agricultural enterprises brand marketing have realistic significance to our country, and small and medium-sized agricultural enterprises implementing brand strategy decision to offer some basis and help.