The Research On The Sustainable Development Of Medicine Industry In Yanbian Area

As people's living standards improving, the natural population growing, the degree of aging deepening, health'care reforming gradually,universal health care and the scope of basic medical insurance system expanding, it has becoming been paid more and more attention to the pharmaceutical industry, which is one of the most important industries related to people's livelihood and the development of social harmony. Especially in the "second Five-Year-Planning" stage, the pharmaceutical industry, a sunrise industry which has been included in the national strategy of new industry, has been concerned by capital, talent, technology, innovation policies and other parties, and as an indispensable link in the economic development will become key to economic transformation in the next five years.Yanbian area is located in the foot of Changbai Mountain, relying on the unique medicinal plants and animals resources and technology in Changbai Mountain, it has been formed a pharmaceutical industry system including the mainly production of proprietary Chinese medicines and chemical, biological drugs, medical packaging, medical device products for the auxiliary. Pharmaceutical industry has become one of the most important pillar industries improving the local economic development, and also one of the most promising industries in Yanbian area. Therefore, the sustainable development of the pharmaceutical industry in Yanbian is significant, in a planned, systematic development of the pharmaceutical industry is an important task of economic development in Yanbian area.This paper started from the theory of sustainable development in the pharmaceutical industry, described the development process of the pharmaceutical industry, development status and role of improving economic development in Yanbian area. Analyze the main problems of the pharmaceutical industry in the sustainable development in Yanbian area, such as industrial development policy has not been effectively implemented; low level of enterprise products, lack of competitiveness; lack of expertise in the pharmaceutical industry; limited financial resources, innovation is not enough, etc. Based on the analysis of cause of the problem, clarify ideas and measures for sustainable development of the pharmaceutical industry in Yanbian area, such as protect the ecological environment,restructuring the enterprises, economies of scale, strengthen pharmaceutical brand, and promote industrial clusters model, play to human resources, to promote the optimization and upgrading of the pharmaceutical industry. Especially in the national implementation of the new health care reform policy, it should be used a unique geographical advantage and policy advantages of this area, adapt to the new situation, seize new opportunities, encourage innovation and improve R & D capabilities, increase the pharmaceutical distribution, strengthen marketing, seize the middle and low drug market, promote sustainable development of pharmaceutical industry in Yanbian, so as to promote sound and fast economic development in Yanbian area.