A Reasearch Of Yanbian Area’s Medicine Industry Competitiveness

The pharmaceutical industry is an important industry, there is a close relationship between the pharmaceutical industry and the people’s livelihood. It is protecting people’s health. In order to people’s requirement of health, we must implement the task of deepening medical health system reform, Speed up structural adjustment and upgrading. In the "Twelfth Five Year Plan" period, The pharmaceutical industry was stressed as a sunrise industry. Twelfth Five Year Plan is very important to economic transition of the pharmaceutical industry.Yanbian Area is located in the foot of Changbai Mountain, relying on the unique medicinal plan ts and animals resources and technology in Changbai Mountain. The pharmaceutical industry has become the one of the most important pillar industries improving the local economic development, and it is one of the most potential importance of the construction industry in Yanbian Area. So it s significant to research on the pharmaceutical industry in YanbianThis paper refer to The theory of industry development, The theory of advantage of backwardness, The theory of regional economic, The SWOT analysis theory, The theory of technology innovation, wrote the development history and present situation of Yanbian Area. The present situation is including the parts that the pharmaceutical industry scale in Yanbian, pharmaceutical industry development situation of each region, The main drug production in Yanbian Area, Main financial indicators of pharmaceutical industry. Use the SWOT analysis illustrated the strengths, Weakness, Opportunity, Threats on Yanbian pharmaceutical industry. There are some problems in the pharmaceutical industry:the enterprises’scale are small, cluster is not obvious;the financing channel is not smooth and funds are limited;Product level is low and investment in R&D is not enough; the lack of talent and innovation capability. According to the problems, we can put forward the advices:promoting the development of the pharmaceutical industry cluster; developing Korea traditional pharmaceutical industry;strengthen the pharmaceutical industry project investment; establishing a diversified financing channels; building the brand of medicine;building the construction of the medicine circulation system;Strengthen the supervision and management of the pharmaceutical industry;improving the capability of independent innovation;Cultivating high-end talent.