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Operations Management Research Of Hebei Channels Of Huiyuan Juice Ltd C0.

Posted on:2011-06-01Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhouFull Text:PDF
GTID:2219330362452418Subject:Business Administration
Abstract/Summary:PDF Full Text Request
2012 China Huiyuan juice ltd co before the end of the group corporation to achieve a separate the sales target, as the main group of hebei huiyuan undertake a group of seven percent sales, the task. At present huiyuan product is a strong product brands of products, and develop products quality and strength of the research and development ability, and outstanding sales team, But because of the international and domestic competition, and the great power or quality of product and brand and marketing team is not inferior to huiyuan, the channels and manage the distribution is superior to huiyuan, therefore, the need to analyze their own channels huiyuan operations management, improve their lack of a board and efficient operation, in the competition environment for survival and development group's aim to contribute their part.For these reasons, the author, according to their years in the fast moving consumer goods, a description of the channels for the basis of the operation and management and the principle and structure, demand, and the criteria and content of the steps and other hand, how to improve and perfect channel of hebei huiyuan operation and management made a relatively specific operations and evaluation.To learn and absorb this article by domestic sources operation and management theory and practice of experience and establish an effective channel of hebei huiyuan operations management framework and improved channels and methods of control, to overcome the existing operators, to establish a compliance and improve the processes and mechanisms to ensure the implementation of positive development and gradually achieve channels operation and management of scientific and standardized.
Keywords/Search Tags:Huiyuan juice, Channels operations management, Fast moving consumer goods, Improvement measures
PDF Full Text Request
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