Sinopec Sales Co.,LTD. North China Logistics Strategy Research

With the rapid development of China's economy in recent years, petroleum products, as strategic materials, have played a more and more important role in state security and national economy development. Especially, the rapid growth of the demand for petroleum products has put traditional logistics operation mode to test. On one hand, logistics cost rises, while the benefits of consumers are suffering and customer satisfaction is declining. On the other hand, the lag of building logistics system has severely restrained the healthy development of petroleum products market. Therefore, it has been an urgent issue on how to build a modern petroleum product logistics system. Sinopec Sales Co., LTD. North China, as a regional company in petroleum product circulation enterprises that undertakes work like allocation and transportation in North China for many years, is an important part in domestic oil logistics chain. With the application of strategic relative theories and the combination of the real situation in distribution, this paper attempts to do a systematic research on the issue of the company's development strategy, and probes into the construction of a modern petroleum product logistics system.This paper analyzes the current situation and development trend of petroleum product transportation in international market and domestic market. Petroleum product logistics mode of Sinopec Sales Co., LTD. North China is analyzed by using the method of SWOT, and external opportunities, threats and internal strength and weakness are specifically stated. On the basis of analyzing the company's outer survival environment and inner resources, the author attempts to set up a strategy for the development of petroleum products in Sinopec Sales Co., LTD. North China. Meanwhile, in order to guarantee the realization of petroleum product strategic development objectives in Sinopec Sales Co., LTD. North China, strategic measures in aspects of corporate culture, market, operation, infrastructure, information and talents should be developed.