Study On The Competitive Strategy Of Petroleum Sales Branch In Shenyang, China

With the increasingly fierce market competition, business obstacles faced in the competition has become increasingly eager to solve the enormous problem of business managers. Oil sales branch in Shenyang, China (hereinafter "Shenyang branch") is a subsidiary of China National Petroleum Corporation (hereinafter "CNPC"), in Northeast Liaoning province and is one of the largest oil companies.After China’s accession to the WTO, foreign large oil companies to enter the Chinese market, as strategic for China’s economic development and North-East of Shenyang old industrial base, is the battleground for large oil companies at home and abroad, market competition environment faced with severe challenges, market share was divided further. Facing a tough competitive environment, Shenyang branch based on the oil product market competition environment in Shenyang area, their competitive situation analysis of Shenyang branch, Shenyang branch would face major difficulties.Based on the analysis of competitive strategy, oil sales company in the external environment in Shenyang in the macro environment political, economic, social, science and technology and internal environment of the advantages and disadvantages of its own resources and capacities to conduct in-depth analysis. Using Porter’s five forces model and SWOT matrix drawn competition strategies for enterprises to take the situation, oil marketing company in Shenyang in the development of strategic plans, strategy implementation and safeguard measures.