Study On Standardization Management And Real Estate Enterprise Development Strategy

With the real estate industry control becoming more and more intensive, the competition becoming more and more fierce, the industry profits becoming less and less,the real estate industry becoming more and more mature,real estate enterprise will not be kicked out of the increasingly tough market only by improving their core competitiveness.The most important thing to the real estate enterprise is forming a competitive advantage as soon as possible. Competitive advantage means scale,and the formation of scale needs standardization.In order to form a competitive advantage, Vanke do real estate as manufacturing business.The housing industrialization is wanke's main line, in order to win through the scale.By using standardized theory, the paper establish enterprise standardization management system. With project development practice,study the benchmarking enterprise of Vanke and Pulte Homes's standardized development strategy. With the combining of the theoretical analysis and empirical research, quantitative and qualitative analysis method,this paper system research the standardization strategy through consulting data, spot investigation, theoretical analysis of models.The second part of the conclusion is that the enterprise standard system is the foundation of other kinds of management system, standard system and enterprise strategy with a highly correlation, based on the theory of standardization. The third part of the conclusion is that the future development trend is scalization and collectivization, product homogeneity and service differentiation, specialization and the brand, network and information, combined with the study on the traditional Chinese real estate industry development problems.The fourth part of the paper establish the real estate enterprise standardization strategy system, from the internal control, external resources integration, value chain management, business process modification and optimization, information feedback mechanism 5 aspects. The final part of the paper further verified the huge guidance of the standardization strategy to the growing real estate enterprises.