The Research Of Powerlong Real Estate Enterprise Development Strategy

As a pillar industry is closely related to the development of national economy,the development of the real estate market is healthy or not directly related to all aspects of our country economy and people's livelihood.Since the 21 st century,the real estate market has increasingly popular,created the wealth of a miracle after another.After several years of blind hot,however,the increase of the real estate market bubble,countries and governments have also been aware of the seriousness of this problem,in recent years,increasing government regulation of real estate,in the "structural adjustment,stable prices" big background,the government began since 2010 in real estate regulation policy,has introduced a new pilot "country eight",real estate tax reform,and this year's "the five" and conditions such as policy,"restricted","price" and "borrowed" limited is a comprehensive upgrade.The combination for purchasing in 2010,our country suffered unprecedented "battle",housing prices tides,check-out,the large and medium-sized cities housing prices rise quickly got a degree of containment,some cities also appeared down slightly.From 2015 and 2016 the real estate industry in our country the related data,the direction of the real estate industry in China gradually tend to be smooth,even in the commercial housing sales in 2015,land purchases and real estate investment and other important indexes of fallen year-on-year growth situation,the situation in 2016 and improved.In general,high-profit era of real estate industry has been in the past,under the government policy,investment in real estate,tend to be rational consumers,it also requires investment real estate developers have to be more careful.This paper based on the existing theoretical research,select S resort area as the common research object of real estate enterprises,and engaged in real estate business in the territory of the large real estate group "Powerlong real estate" as an example of research object,by analyzing its external environment and internal conditions,using PEST,VRIO,SWOT,SPACE strategy analysis methods such as in-depth study of Powerlong real estate development strategy analysis,choosing the enterprise strategic choice for the direction,finally based on enterprise's own conditions and external environment situation puts forward Suggestions for the strategy implementation,for the enterprise under the background of new town construction indicate the direction ofdevelopment.Hope that through this article research,to under the background of new town construction plan in three or four line city real estate investment real estate enterprise development strategy selection,formulation,and implementation to provide the reference and useful reference,according to the external environment and the analysis of the characteristics,choosing the right development strategy,become the source of enterprise development.