Empirical Study On The Impact Of Market Orientation And Technological Orientation On S & T Achievements Of Research Institutes

As one of the three main technical innovation organizations, research institute is an important part of China's national innovation system, and it is also the main sector which makes basic research, strategic high-tech research and social welfare research, although annual quantity of the S&T achievements is very high, the technology transfer rate is not high enough. This paper discusses two issues: Which factor causes a serious imbalance between the quantity of R&D applications and the final outcome, from R&D-driven mechanisms (marketing orientation and technological orientation) point of view, how these factors affect the of technology transfer performance(TTP)?We interviewed 14 persons including leaders, marketing person and technical person from Academy of Sciences Institute in H province, based on it with grounded theory, we have summed up four key factors which affected technology transfer: research motivation, research organizations, technology market environment and stakeholders. Based on depth interviews, this paper assumed model and made empirical analysis of 223 samples, and finally concluded: the higher of the technology's marketing orientation degree, the higher level of its award winning; the longer establishment of research institutes, the higher degree of the technological orientation; market orientation and TTP were of significant positive correlation; needs maturity and technology maturity were significantly regulate the market orientation, technology orientation and TTP's relationship, and the needs maturity's moderating effect could be more strongly; need maturity of technology orientation were positively impaction of the relationship between market orientation and TTP; technical maturity positively impact the relationship between market orientation and the TTP, but no effect to the relationship between technical oriented and performance.This paper has enriched the international research on technological innovation, expanding the research about technology transfer problems from the perspective of driving mechanism, and effectively use market orientation scale in research institutes area; this paper provides suggestions about how to improve the scientific research institutes'TTP.