The Development Strategy Research Of Dongguan Mobile In The Whole Business Competition Period

In order to find the right place of China Mobile Communications Corporation Guangdong Co.Ltd Dongguan Branch (following called Dongguan Mobile for short),see clearly the advantages and disadvantages and make sure of the developing mode and countermeasures,this passage is going to analyze the resource and environment of Dongguan Mobile, look into the current developing mode. study the sustained strategy and countermeasures , and bring up some strategy about the development of our company so that our company can keep in victory and gain a long development though all the telecommunications dealer compete intensely and the policy is irregularly.This passage stand on gradual strategy view ,follow the accommodate principle, use the the research way of example and rule analyzing ,fixing quality and quantity and systematic analyzing. After a great deal of investigation and research, on the base of abundant data collection and the current moving condition of the enterprise ,analyzing the marketing environment, profession background and current management systematically ,with some base concept ,methods and contents like the compete advantage theory ,enterprise developing strategy theory and value chain theory of Michael E.Porter.it brings up the future developing strategy base on the reality of Dongguan Mobile, which contains strength the traditional district ,and some strategy like market development , reclamation diversification and company management, etc. It is hoped that the telecommunications of our country can benefit from the research of this passage.