Research Of Maketing Strategy In Telecommunications Company Based On All Business

In the paper, through the method of literature review, comparison and example,the writer analysis the internal and external environments of a telecommunicationscompany. The writer analyzes and researches the marketing problem in the twoenvironments. The studies in the paper of the directions of telecommunications in allbusiness have some guiding significances.This paper analyzes the present telecommunication industry competition pattern.Three big operators China Telecom, China Mobile and China Unicom Companyoccupied the telecom industry’s major markets. In all business operation patterns, thethree major operators compete more and more fierce.The operators want to gain more market share in the fierce competition.Marketing strategy has played a key role for the operator’s success. For any operators,they all need to formulate a correct strategy, and then formulate a marketing strategyunder the guidance of the strategic. A correct marketing strategy is affected by manydifferent factors. Therefore its formulation is a long-term, complex process.The marketing strategy of Telecommunications Company in Guangdong isaffected by the external environment and internal environment. External environmentsare policy environment, economy environment, technology environment and socialenvironment. Internal environments are the development of telecommunicationindustry, the development of all business and the development of theTelecommunications Company. The paper analyzes the influence of the factors indetail.Through analyzing the factors of marketing strategy, this paper finally developedthe marketing strategy in the product, service, price, channel, promotion andcooperation and win. These marketing strategies respectively for the high-end users,the group of large customers, home users and rural users and so on.