Study On R&D Model And Implementation Countermeasure In Building Chinese Brands Of Mobile Phone

With the standard of living of our people, they pay more attention to their own image,requires the product brands which not only meet the basic use of the product function, andalso hope to bring added value to enjoy the product. That more companies to join theranks of branding, the mobile phone industry is no exception. Throughout the mobilephone industry's brand, it will lose its competitiveness, and even be eliminated, no matterhow strong the company's marketing, channel and other capabilities, as long as the loss ofability to integrate technology or technology. so it is very important to choose the rightdevelopment model and the implementation of response measures on the mobile phoneindustry.This paper studies which R & D model need to take as China's mobile phonecompanies build brands, and there are different problems in the mobile phone companies,and proposed complex R&D model and Implementation Strategy. This paper describesthe development of patterns of international mobile phone industry, and focused onMotorola's innovative integrated development model, is how to invent technology, selectand new materials and verify new technology. Also introduced the current development ofseveral existing models, and highlights the performance of integrated R & D model, andthen several different types of research and development at home and abroad comparedwith the integration of different resource inputs to determine the use of existingtechnology or technology innovation, and to recommend the brand of the mobile phoneindustry should be used to build R & D model compound in order to have their owntechnology and product advantages. Next to the analysis of the mobile phone industry,including the macro environment, industry conditions, competitive environment and thetalent base were analyzed, a brief description of the environment requires complex R & Dmodel, which is another innovative product that is fine content. Then introduces the basicprocess of cell phone research and development, and describe the process, how to expandthe technology. Finally, the implementation of countermeasures R & D model compoundin order to achieve technological innovation and the interests of double harvest, andultimately build the brand.