Study On The Supply Chain Management Of CNOOC Catering Service Co.

With the globalization of the economy, the competition of the market is getting tough. Catering, as a rapid developing industry, is facing much more challenges like how to meet the growing customer demands in the new situation, to increase the market share for the enterprise, and the cost pressure from the rising price of raw material with the increasing CPI in recent years, which all need to make the management breakthrough to develop the potentiality and to acquire the competitive advantages of the enterprise. Supply Chain Management (SCM) as a completely new management principle, gives more concern on the efficiency and synchronization of the activities of each units in the whole supply chain through the integration of the internal and external resources and business process re-engineering, from which the enterprise can cut down the cost and build the core capability of enterprise.Combining the principle of SCM, the thesis takes CNOOC Catering Services Co. as a case, to analyze the performance of its supply chain and make a research on the optimization strategy of its supply chain management.The thesis, with the basic principle of the SCM, analyses and elaborates the supplier management, informationalization and inventory management in the current operation modes of CNOOC Catering Services Co., puts forwards the supply chain optimization strategies of making strategic partner with the suppliers, setting up information management system for supply chain and VMI strategy. Meanwhile, the thesis explores the idea of introducing category management strategy to the catering service for increasing the customer satisfaction degree. The results have a realistic significance and play an important role on increasing the efficiency of the supply chain, cutting down the cost, building the core capability and confronting market competition for CNOOC Catering Services Co.