Development Stratage Research Of Construction Bank Tianjin Branch

With Chinese deepening the financial reform and entry into WTO,great changes are taking place in china financial market.Every bank is faced with greater challenge and opportunity.Meanwhile,along with the development of Tianjin Binhai New Area in recent years,the competition of the domestic banking industry is becoming fiercer.For those foreign banks,joining the competition is only a matter of time. As four state-owned commercial Banks of China Construction Bank(CCB) challenges and opportunities facing the precedents.The articles has carried on the real diagnosis to CCB,and has proven the developmental strategy.Discusses the national increase in Tianjin Binhai New Area economy development efforts, CCB tianjin branch under the background of how to use internal and external conditions, through the rational and effective business development strategy, to provide quality and efficient financial services, enhance the comprehensive competitiveness, and realize the sustainable development.In the first place,this paper analyzes the problem,CCB Tianjin branch development are faced with,in the form of the rapid development of Tianjin Binhai New Area,including external competition situation and inernal resources.For the purpose of ensuring CCB's victory in the present and future market rivalry,the article conceived CCB's development strategy in the future,base on a thorough cognition of internal and external conditions.On the top of that,further strategic thoughts were given to some key issues in the implementation of the strategy.The future development strategy of CCB in the Tianjin Binhai New Area can be established as follows: to make "binhai new area banking" flagship for mid-and-long term target, take the market as the guidance, the integration of needed resources allocation, exert comparative advantage, cultivate the core competitive ability, the implementation multiplication development strategy. According to the basic development strategy,the article went deep into CCB's development prospect and target, its market orientation and business strategy in Binhai New Area.After that,five key issues in the implementation of the strategy,ie. Firstly,market-oriented, accelerate the business management mode and organization reform.Secondly,strengthen marketing efforts.Thirdly,implement the business integration, raise resource integration using level.Fourthly,improved operation mechanism.Fifthly, strengthen the cultivation of talents, improving human resources safeguard level.