Conflict Resolution Based On Set Of Marketing Channels

In the economic globalization and heady competition background. whether the enterprise can successfully coped with worsening competition, stop the same industry enter the market, make themselves stronger, the most important thing to do is to improve their own core competitiveness.And in today's world, in addition to improve the technological content of products, a more important factor in front of us is marketing With the Chinese and foreign scholars study and research Depth of marketing theory .as one of the marketing principles ----"channel"---one of the theory 4P ,gradually came up to us from scenes'back.The marketing channels as a corporats'Artery, whether it's level of structural and channels are blocked, how the relationship between brokers are those companies that in a marketing campaign must seriously considerIn this paper, using documentary methods to analysis domestic and international marketing channels and marketing channels design , setting the research on the following three areas to explore:(1)Summarized the result of domestic and external research on marketing channels .Research on the channel type and channel conflict in details .In particular this article study for the object ----a detailed discussion of the conflict.(2)Introduce the approaches how to deal with the management of conflict resolution, that its application in the management area for the article and make innovation part of the guidelines.(3)Construct the conflict matrix. Application of literature review method to filter parameters of the conflict, the choice of the principle of conflict and the conflict eventually construct a complete matrix. Finally, to explore these three aspects together, to combine and comprehensive analysis of connaught for the practical problems facing medicine, propose reasonable solutions. When companies set up marketing channels, should be based on the external environment and their own conditions, a reasonable choice members of regional sales and rigorous selection and monitoring, establish a sound financial and monitoring evaluation mechanisms. Enterprises in the marketing activities, according to this matrix, fast and convenient to find a solution.