China's Auto Parts Enterprises, Distribution Channels, Conflict Studies,

This article elaborated the domestic and foreign related theories about the marketing channel conflict in detail, it has analyzed our country automobile spare part enterprises' market structure and the channel structure too, and yet have made a thorough research on the present situation and the reason for its generation of the channel conflict of our country automobile spare part enterprises .In this foundation, this article provided oppositional strategies and suggestions for the automobile spare part enterprises to control and solute the channel conflict which have been pointed out.The full text altogether can be divides into seven parts chapters.The first chapter is the introduction part. This chapter mainly introduced the selected topic background, the research significance, the research content, the research mentality and the research technique.The second chapter is the rationale part of this article. This chapter briefly introduced the conflict concept, the conflict and the competition, the reasons for the channel conflict, the relationship between the channel conflict and the channel efficiency as well as the management strategies to the solution of the channel conflict.The third chapter is the part for the discovery of the problem. This chapter mainly analyzed the present situation of the channel conflict of our country automobile spare part enterprises, comprehensively elaborated the automobile spare part enterprises' market mechanism and the channel structure, and introduced the concrete manifestation of the channel conflict of the automobile spare part enterprises in detail too.The Fourth chapter is the part for question analyzes. This chapter comprehensively explained the five big reasons which caused the channel conflicts of the automobile spare part enterprises. The fifth chapter is the part for the problem resolves. In view of the retailed reasons which caused the channel conflict, this chapter proposed the feasible strategies and suggestions to the automobile spare part enterprises to control and resolve the channel conflicts.The sixth chapter is the case analysis part for this paper. Through to the analysis on the channel conflict management strategies of Jinan Worldwide automobile accessory limited company, comprehensively examined the serviceability and reliability of the channel conflict management strategy of the automobile spare part enterprise.The Last part is the conclusion for this article. The conclusion have made a generalization and summary to this article's innovation and deficiency.