Studies Based On The KPI Marketing Achievements Management System

From to GS Corporation's development targets and the management present situation analysis, we may see, the marketing department present does not have the complete achievements management, inspects replaces the management, and inspects is quite simple, optional, the manager to be strong, does not have system training, exists replaces the achievements management by the simple target inspection achievements management the question, moreover the personnel quality is relatively somewhat low, thus enables the company achievements difficulty with to have the big promotion.This article studies the key point is the marketing personnel achievements management system, it is well known, the marketing in enterprise's crucial role, therefore this article selected topic has certain practical significance, this article unifies the GS Corporation's actual present situation, and has carried on the achievements management system's design take this as the case, was the GS Corporation's marketing achievements management has provided the practical and feasible method, caused an its management more standardized standardization, has provided the goal and the concrete guidance for the marketing personnel's development.Chooses the enterprise essential achievement target (KPI) achievements management system in the numerous achievements management system to take this article the research key and the achievements management system design foundation, carries on again the conformity to the company marketing department's achievements examination way, designs suits the GS Corporation sales outlet's achievements management system.This article uses the analytic hierarchy process (APH) carries on the concrete application quantification to the achievement inspection target and the target weight, its operational big enhancement, changed the target not clear not bright aspect, increased the usability and the feasibility, realized transformed by the qualitative management to the quota management essence.Index system by refining and design, improved performance management system, build, including performance planning, performance implementation, performance evaluation, performance feedback and performance results of the application of the full range of content, including the performance management system, performance management as a implementation of closed-loop system, the performance assessment to be a part of performance management, so that employees of flesh and blood into the institutional system, so that they can see the fruits of his victory also know how to pick to it.Through the achievements management system design's final application, designs the staff to grow the steps and ladders table, sets up the goal and the direction for staff's growth, drove that the staff realizes the self-value diligently and obtains the sense of achievement, has established the channel and the goal for staff's natural growth.While was GS Corporation's marketing achievements management design proposal has also made the beneficial exploration and the attempt for the modern business management, the sales personnels achievements management system design had to the market economy condition under certain profits from the significance and the promoted value.