Research On Performance Management Of Marketing System In Lingchuan Power Supply Company

At present, China’s power industry reform is being gradually implemented, the separation of transmission and distribution in the near future will become a reality, China’s power companies in order to avoid the development of transmission and distribution blocked after separation, there are already adjusted for performance management. The current inadequacies power enterprise performance management, including, performance targeting inaccurate, blind equivalent to the performance appraisal performance management, there is no scientific research on performance management, performance evaluation content and the actual work is inconsistent, the lack of performance evaluation results The scientific use, performance information transfer delay, etc., these factors improve management performance power companies have significant role in shackles.This article will lingchuan power company marketing system as a research instance, take a variety of ways summarizes the performance management information lingchuan power company, and through in.depth analysis of the performance management theory at home and abroad, making the performance management questionnaire, issues including corporate performance management as a whole, the organization and functions of the fulfillment of the functions set, performance program development and implementation, performance evaluation to determine the circumstances, performance information transfer case, the use of performance results, the performance evaluation feedback, and through questionnaires The answer summary order, understand the power company Lingchuan corporate performance management in different types of information.Lingchuan mastered the power company’s performance management issues, further improving its performance management system, fully consider the power company marketing system lingchuan feature request in accordance with the company’s strategic plan will focus on the performance of system planning position in the marketing department, to determine the overall performance management different stages of the process, which includes performance planning, performance measures for the implementation, performance evaluation, performance feedback, performance evaluation results of the use and so on. Performance planning section which is determined on the basis of key performance indicators by means of the Balanced Scorecard to implement the company’s strategic objectives, to ensure that different departments and staff positions understand the specific duties of performance management, performance evaluation of the company’s employees There are clear indicators and evaluation criteria know, determine the performance evaluation of the implementation steps; performance measures is to ensure the implementation of part of the channels of communication between management and employees and smooth, fast and efficient transmission of information; performance evaluation is part of the performance evaluation model to adjust, to make it more in line with the company’s actual; Performance feedback section focuses on direct, face to face performance feedback, through the improvement of the performance plan to promote their specific implementation; the use of performance evaluation results are truly part of its incentive effect for employees enhance the overall level of performance. Finally, the status of work in conjunction with Lingchuan power company, to develop the safeguards for the implementation of performance management mechanisms.Object of this study is performance management mechanism lingchuan power company marketing system, the research aims to optimize its performance management model, the main role is to improve the performance management system lingchuan power company to provide additional power for enterprise performance management reference. Because of the power supply enterprise vertical management model, so there are many similarities in corporate management.