Based On The Core Competence Of China Galaxy Securities Development Strategy

After five-year transition, China has completely opened to foreign investorssince the WTO accession. The securities company has faced to enormouschallenges because of the mixed operation of banking, insurance, trust,securities and the system of floating commission. At present, the securitiesindustry contains a great market opportunity and has a new round of reshuffle.As a national and comprehensive securities company, China Galaxy Securitieshas many problems such as not strong enough. As a result, it's eminent to findand enhance the core competitiveness of China Galaxy Securities.This paper mainly summarizes the securities company's corecompetitiveness meaning based on the analysis of the history, the statuses andtrends of the securities industry as well as the research of domestic and foreignscholars analysis. Firstly, it integrates the existing evaluation system of thesecurities companies'core competitiveness and adjusts the weights of theevaluation system by using expert consultation. Secondly, in order to find thebenchmarking enterprise, it chooses CITIC, CICC, HaiTong Securities and GuoTai Jun An Securities, which are the most prestigious Securities companieswithin the industry to do a comparative study with the Galaxy Securities byusing the Benchmarking analysis from the standpoint of the managementcapacity, market competition, risk management, innovation, corporategovernance, human resources management and corporate culture. Thirdly, inorder to find out the comparative advantages of China Galaxy Securities and tolocate the core competence of China Galaxy Securities, it uses SWOT model toanalyze the external environment opportunities and threats as well as internalconditions of the advantages and disadvantages. Finally, it proposes thedevelopment strategies to enhance the core competitiveness of China GalaxySecurities from master strategy, management strategy and functional strategic.