Core Competence Haitong Securities

With the rapid economic development, China’s securitiescompanies continue to improve, large firms occupy the leading position, atthe same time, foreign firms are also actively explorethe China market, securities industry increasingly fierce competition. Insuch a market environment, the securities companies pay more and moreattention to the cultivation and promotion of core competitiveness, in orderto remain invincible in the market competition.At present, domestic and foreign research on the core competitiveness ofsecurities companies is not a single. Methods to study the competitivenessof securities companies and the core competitiveness of the existingmulti direct the establishment of index system or the establishment of indexsystem and calculate the score to evaluate the competitiveness of securitiescompany and the core competitiveness of the use of mathematicalstatistics model; and the study of its core competitiveness through multiangle analysis of the financial statements of securities companies, thearticle does not see more.This paper selects the HAITONG Securities Limited by Share Ltdas analysis object, based on its2010year to2012year HAITONGSecurities financial report, balance sheet, income statement, cash flowstatement of basic data, carries on a discussion to the management, HAITONGSecurities Financial Situation and investment risk. At the same time, theCITIC Securities and China Merchants Securities two securitiescompanies comparison. Finally, aiming at the problems found from assetallocation perspective, the point of view of capital structure, cost controlperspective, control of cash flow management point of view, the view of riskmanagement and innovation of HAITONG Securities and enhance their corecompetitiveness countermeasures.