A Study On Development Strategy Based On The Core Competence Of North China Pharmaceutical Group Corporation

The thesis conducts a study on North China Pharmaceutical Group Corporation (NCPC) by utilizing relevant theories including strategy management, core competence and corporate culture with a conclusion that while an enterprise pays attention to the transfer from traditional management to strategic operation and its operation environment, it should pay more attention to its internal conditions, aiming at analyzing, discovering and accumulating its own specific internal resources from a Dynamic Capacity strategic prospective, so as to establish its own sustainable core competence. The thesis first summarizes the development history of enterprise strategy related theories and localization of the enterprise strategies. Then, starting from analyzing the competition environment that North China Pharmaceutical Group Corporation (NCPC) is faced with, the thesis makes a penetrating analysis on the general external environment and the industry's internal environment of the domestic pharmaceutical industry by applying the industrial structure analysis theory of Michael E. Porter, makes an inquiry into the positioning of the China pharmaceutical industry and what core competences should be developed, and from a view of value chain, suggests the positioning and development direction for the China pharmaceutical industry. According to the conclusion of the thesis, the competition advantages of a current pharmaceutical enterprise in China come from two aspects: the industry prosperity and its own core competence. Thirdly this thesis analyzes the NCPC's product structure and main products and then makes SWOT analysis and BCG Matrix analysis and draws an the conclusion that NCPC's main products need strategic transformation. After analyzing on the bench-marker enterprises, the thesis points out the valuable aspects for learning and using as reference. Fourthly, this thesis discusses the origin of NCPC's core competence from the view point of the enterprise's internal concepts, details the evolution process of NCPC's enterprise culture and conducts a SWOT analysis, putting forward the construction basis and cultivation routes of the enterprise culture, and starting from exploring the origin of the core competence and from a specific and not easily imitated point of view, suggests the approaches and ideas on how to build up the enterprise's corporate culture through studying into the enterprise culture. Finally the thesis proposes that NCPC should regard cultivating and developing the core competence as guiding ideology of NCPC's development strategy, and also puts forward the strategic steps for cultivating and establishing NCPC's core competence.