Value Co-Creation In Credit Management Of China-Zheng Bank

With the development of market economy in our country recently, there have been more and more commercial banks with the result of acute completion. What's more, more and more foreign banks enter China and they have rich capital, advanced management experience and stable big clients, which brings more challenge for our banks. In our country lots of banks provide similar financial product and they gain interests mostly relying on deposit and loan. All these throw them a disadvantageous situation and they must search a new profit point.Co-creation value emphasizes the customer is part of value creation and whether an enterprise can achieve value depends on customers. Co-creation value is different from the traditional"4P"tactics which aims at how to sell more goods and it focus on the customers'satisfaction. Co-creation value gain more value through interaction between enterprise and costumer, which provides a new thinking for the development of our banks. On this base this paper uses China-Zheng Bank as an object. Firstly, we analyze China-Zheng Bank using SWOT tools and conclude our banks can make better progress through changing the traditional credit management and achieve co-creation value with customers. Secondly, we introduce the process of credit management in China-Zheng Bank and find the problems. Thirdly, we inquire into three model of credit management in China-Zheng Bank and analyze the advantages and disadvantages of them. Lastly, we build a QFD matrix through cases and date analyses with the result of transforming customer needs to activities of China-Zheng Bank and then put forward ways of realizing value co-creation.