Research On Value Co-creation Game Of Interaction Among Members In Enterprise Innovation Ecosystem

In the new era of insisting on innovation-driven development,it is difficult for a single enterprise to complete innovation research and development independently in the complex and dynamic environment,so it is necessary to integrate the enterprise and the open environment to establish an enterprise innovation ecosystem.Multi-party members in the system are interdependent and permeated with each other,and they can give full play to their role value and realize value co-creation in the system through the integration of resources and interactive communication.At present,most of the existing value co-creation research focuses on a single organization and a small number of users,while traditional value co-creation is based on the bilateral cooperation between enterprises and customers,and there are relatively few relevant literatures on value co-creation research involving multiple members in the enterprise innovation ecosystem.Therefore,the paper combines evolutionary game theory and numerical simulation method to study value co-creation behavior in enterprise innovation ecosystem from the perspective of multi-member interaction,establishes an evolutionary game model of multimember value co-creation in enterprise innovation ecosystem,and conducts numerical simulation analysis,and puts forward strategies and suggestions the combination of value creating various key factors for game members to promote value co-creation.Firstly,the paper introduces the research background,purpose and significance,generalizes the current situation of related literature at home and abroad,and expounds the concepts and theories related to enterprise innovation ecosystem,member interaction,value co-creation,evolutionary game theory,and lays the theoretical foundation.Secondly,the paper analyzes the innovation environment and basic characteristics of the enterprise innovation ecosystem,expounds the composition of the members of the system,and divides the members into two groups: core members and service members,and establishes the structural relationship model of the two types of members and analyzes the relationship between the members,and points out that the member interaction is the realization way of value co-creation,and indicates that members play the roles of technology receiver,technology provider,innovation promoter,financial service provider and intermediary service provider respectively in the process of value co-creation.Then,the core members of the enterprise innovation ecosystem play an important role in the process of value co-creation,so the paper constructs a tripartite evolutionary game model for the interactive value co-creation of the core members of the enterprise innovation ecosystem,analyzes the replication dynamic equation and game strategy evolution process,and discusses the influencing factors of interactive value co-creation of core members in the system by simulation analysis,and takes BOE as an example to verify the research.Subsequently,the paper constructs an evolutionary game model of value co-creation under the participation of various members in the enterprise innovation ecosystem,analyzes the evolutionary stability strategy of game members and equilibrium points and the influence of parameter changes on evolutionary equilibrium.Through numerical simulation,a series of factors affecting value cocreation behaviors of game members are further explored.It can be classified into five categories:income,cost,policy,risk and technology intermediary.The research is validated with the example of Tencent Makerspace.Finally,based on the simulation results of the game model and the five key factors that affect the value co-creation of enterprise innovation ecosystem,including income,cost,policy,risk and technology intermediary,from the perspective of different members,the paper proposes countermeasures and suggestions to promote the value of the enterprise innovation ecosystem.The paper enriches the correlation study of enterprise innovation ecosystem theory and value co-creation theory through the game study of the interactive value co-creation of members in the enterprise innovation ecosystem,and provides strategic reference for promoting the value co-creation behavior in the enterprise innovation ecosystem.