The Operation Research Of Zhuhai Mobile Business Alliance

Mobile communication industry since the formation of a situation of tripartite confrontation situation since, traffic class income has dropped considerably. Zhuhai mobile is also faced with population growth stagnation, mobile number and high prevalence rate, per capita cost balance shows downtrend of year after year situation, there is great risk from customers. Market in the form of the China Telecom, China Unicom and other competitors have to explore new marketing bundles communicating by means of competition in the field of. In recent years, the Zhuhai mobile senior leadership based on accurate market analysis and judgement, support data service, more aimed at the present domestic and international hot area of electronic commerce, success in the company to establish a business alliance project group, also recruited a number of partners, started with the electronic commerce domain exploration.This paper first introduced the research background, including the research goal and the significance, domestic and foreign research present situation, and introduces the traditional project management knowledge system, further development of Zhuhai mobile business alliance of project management in telecommunication enterprises, puts forward the practical necessity, as the business alliance the successful operation to provide a theoretical basis for; secondly to business alliance project of Zhuhai mobile voice services and data services effect are described, illustrated and orderly project management to the business alliance for the success of the operation plays an important role in promoting; finally the UNITA operating mechanism for a systematic order and further analysis, through the analysis of and from the comparison, summed up a set of applicable to the characteristics of Zhuhai electronic commerce operation management system, out of the whole business alliance system service process and operation mechanism, including the system platform support, business management, information management, quality inspection and other modules, using the quality in project management, schedule management, time management, risk management and other aspects of analysis, pointed out that the Zhuhai mobile business alliance project for The achievements and shortcomings, and proposes the future business alliance development planning and the need to improve the link.