The Influence Of Mobile Electronic Commerce On The Consumption Of Our Country

Since reform and opening up,China's economy has maintained rapid growth,but growth in recent years the troika of investment,import and export of the contribution to our country economic growth declined year by year,the economic growth of our country has entered the new normal.To ensure that our country economy to maintain high-speed growth,only to vigorously develop the domestic consumption,making consumption in our country main driver of economic growth.At the same time as the real estate market boom,traditional business costs of transaction is high,so mobile e-commerce has been rapid development.All across the country,the mobile e-commerce enterprises and residents are included in the same market.Make commodity more competitive market.According to the supply demand curve,the demand curve is constant,because the cost is reduced,the supply curve will move to the right,in a higher volume and the location of the lower reaches equilibrium price,improve the social welfare.Despite the different e-commerce transaction platform,but for businesses and consumers,the use cost is essentially the same.Mobile electronic business enterprise can be directly involved in the retail terminal market,changed the traditional distribution level,improves the enterprise commodity turnover,reduces the cost of investment,improve the return on investment.At the same time,provides consumers with more affordable shopping opportunities,high-quality product quality and convenient trade,improve the consumption tendency of consumers,promote the growth of our country's consumption.In this paper,through collecting China's total retail sales of social consumer goods and the size of the mobile Internet market in China quarterly data,stability analysis and granger causality test,empirical analysis of the mobile Internet market scale is China's total retail sales of social consumer goods of one-way granger causality.Theory and granger suggests that mobile electronic commerce market scale of China's total retail sales of consumer goods has certain influence.Mobile e-commerce promote the growth of consumption in our country.