The Research Of Influencing Factor Of Trading Preferences Among Investors Of Tian Yi Jin Hang Preciousmetal Trading Limited Company

The Research Of Influencing Factor Of Trading Preferences Among Investors Of Tian Yi Jin Hang Precious Metal Trading Limited CompanyGold is one of the metal which had been found and used earliest by human being.Long time ago,We already pick up this dazzling metal from The Natural World.Because of its good stability and rarity,gold is regarded as preciousmetal and the symbol of wealth.The natural property of gold is very special.So,we use it as currency. Along with the development of our social economy and Investment consciousnesswe have more and more idle fund which can be used to buy investment.As one of the investment,gold which has special commodity property in history is a fetal attraction to investors.So the gold market has wide prospects.Tian Yi Jin Hang Precious Metal Trading Limited Company is a financial service institution which specialized in precious metal investment. Tian Yi Precious Metal Company which is a comprehensive member of Tianjin precious metals exchange will contribute to the prosperity of China investment market and the development of precious metalsThis thesis dose the empirical research of trading preferences among investors of Tian Yi Jin Hang PreciousMetal Trading Limited Company. The results show that the gender makes no difference to investors'trading preferences,but age ,education and wealth have an effect on it. In general, investors Of Tian Yi Jin Hang Precious Metal Trading Limited Company show trading preferences for gold with older age, higher education and more wealth.And among these three influencing factors, the sequence of influence from strong to the weak is:education,wealth,age.