The Research On Promotion Mechanism Of Corporate Social Responsibility Based On The Enterprise, Government, Society

Since CSR (Corporate Social Responsibility, CSR) was put forward in 1920s, it has long been the focus concerned by the theory circle and business circle. With the advection of economic globalization, and the international promotion of CSR movements, more and more enterprises add the rank to implement the CSR. But in China, though many enterprises have realized that to implement the CSR could help themselves to realize sustainable development and enhance enterprise competence, the real situation is still worried. How to effectively promote the CSR is currently the most important issue to face in the process of social responsibility implementation. The author believes that promotion of CSR is a dynamic process. The current condition of CSR implement of each enterprise or industry is the balance after gamed between stakeholder groups. Furthermore, this paper divides the stakeholder into three parties as enterprises, government and society. Enterprise is the subject of implementation, and society is the subject of requirements. CSR is the game between enterprises and society (chiefly means the stakeholder and non-government groups, Media is the one amplifies sound). Government is the referee and the rule-maker. The paper introduces the management coordination theory into the progress of CSR, and regards the CSR as a system. It takes enterprise as the internal promotion subject, while government and society provide the external promotion power. With the synergistic promotion of the three parties, the author regards the sustainable as the order parameter, then it creates synergies to make the system operate orderly. So the original balance of social responsibility implementation will break and turn to the next superior balance to achieve the CSR synergistic targets; furthermore it will promote the optimizing of CSR (economic responsibility, legal responsibility and moral responsibility), and the dynamic balanced development of economic, social and ecological benefits.This paper systematically reviews the theoretical studies, elaborates the meaning and the extension of CSR. CSR is defined as the social responsibility of stakeholders. And it is suggested here that three kinds of social responsibilities constitute total CSR: economic, legal and moral (Ethical and philanthropic). Although there are existing literatures exploring the promotion of CSR from the three parties of enterprises, government and society, there are few made the definition of subjects. The author gives detailed information on ternary social structure theory and stakeholder theory, and clearly defines the enterprises, government and society from the macro and micro perspective. The author builds the dynamic model of enterprises, government and society, which is based on the promotion of theory and practice, and abstractly sums up three promotion patterns-passive, active and collaborative. The collaborative pattern is most effective. In the progress of collaborative promotion, enterprises, government and society achieve the process synergy, organization synergy, information synergy and resource synergy. Enterprises, as the subject of internal promotion, need to strengthen the response mechanism and self-discipline in the economic, legal and moral responsibility levels, meanwhile strengthen the transmission mechanism in social responsibility level. Regarding the external promotion, the government and society form the pressure mechanisms and incentive mechanisms in the economic level. Government and society establish norms mechanism and monitoring mechanism in the legal level. Introduce assessment, guidance and communication mechanisms in the social level. This paper takes YIWU city as a case study, analysis the practice of CSR, in order to provide practical guidance on better implementation.