TianHe Textile Clothing Company Development Strategy Research

Clothing industry is the pillar industry in China, industry competition is intense, after all these years, the RMB continue to rise, exit drawback shrinking and the resurgent International trade protection to recovery, making clothing product costs continue to drive up, our clothing industry was unprecedented challenges. TianHe textile clothing company rely on low cost and yield competitive advantage is gradually diminishing, because of the company predecessor is a state-owned enterprise, the restructuring has not formulated business development strategy of formation system, thus, in the opportunities and threats coexist, how can you make the company in the equipment and technology aspects keep production processing in China today, and on the basis of middle level maintained a good market competitiveness, formulate measures for the company's development strategy is imminent, which relates to the company's life and death.At present, the improvement of the people's life, consumption grade is in constant improving, consumer is more and more captious to dress, and domestic clothing enterprise is still in a very fierce competition, companies occupy the market only depend on the low price, this way has not work. This article through the TianHe textile clothing company's present condition analysis, find out the problems and contradictions each of using the inner and outer environment analysis, take SWTO analysis, established the company's market position and the general development goals and vision. This article through establishing brand strategy, cost strategy,supply chain strategy and talent strategy, finding out the suitable long-term development ways for days to textile clothing company, reasonably using innovative human resource management,information management,system management and culture ideas, Protecting the strategic managements.