Study On Implementation Obstacle And Countermeasures Of Fusion Of Informatization And Industrialization Of Fashion Enterprises

At present, the method of economic growth of China fashion industry is still extensive, embodied in the ability of independent innovation, development of independent brand power is weak, the mode of production, and the management mechanism and the industry chain integration control are not able to adapt to the globalization of economy and the new features of high technology.The fusion of informatization and industrialization is referred to applying information technology in the process of industrialization, which penetrates information technology into the related elements of industrial fields, combing information technology with the strategic goals, production and business management of the enterprises together closely. In this way, information technology could form a system and platform which support the business development. The fusion of informatization and industrialization is a further knowledge of the relationship between industrialization and informatization by China, and is a deep combination of informatization and industrialization at a high level. The implementation of fusion of informatization and industrialization could facilitate the infiltration mutual between informatization and traditional industries, improve production technology, improve the management level of the enterprise, so that the traditional industry transformation and upgrading could be facilitated, production efficiency and resource allocation efficiency are increased, resource consumption and pollution are reduced. Therefore, it is urgent for fashion enterprises to enhance the competitiveness and to promote the transformation of economic development mode.This dissertation is comprised of the following four parts.The first part is the review of the fusion of informatization and industrialization. Firstly this part introduces the basic theory of the fusion of informatization and industrialization, the hierarchy and process of the fusion of informatization and industrialization. This part also introduces the research situation of the fusion of informatization and industrialization, and the implementation in fashion enterprises.The second part researches of the application status of fusion of informatization and industrialization in fashion enterprises. According to the present situation, the dissertation studies the restricting factors of application and the requirements of fusion of informatization and industrialization.The third part is the research on the key problems of fusion of informatization and industrialization in fashion enterprises. The key problems include:some fashion enterprises do not give enough attention to the fusion of informatization and industrialization; some fashion enterprises are blind in the implementation; and application depth of the fusion of informatization and industrialization in fashion enterprises is not enough.The fourth part is the research on the countermeasures of the fusion of informatization and industrialization. The countermeasures proposed include:paying attention to the fusion of informatization and industrialization, the fusion of informatization and industrialization should be highly matched with the business mode, and strengthening application depth of the fusion of informatization and industrialization. In order to verify the correctness and feasibility of each countermeasure, every countermeasure is accompanied by a case study of a fashion enterprise, including Beijing Aimer Limited Liability Company, Youngor Fashions Co.,Ltd, Qingdao Red Collar Group co., Ltd, etc.