Study On The Raw Material Trade Competitive Strategy Of Shanghai Equipment Company

Under the back ground of the economic globalization, the external environments of Chinese enterprises are becoming more and more complicated with China's opening being strengthened and widened. The enterprises engaging in raw materials trade have to face more challenges. In this situation, to develop a scientific competitive strategy for the enterprise engaging in raw materials trade becomes a very important research issue. As the only raw materials supplier of State Grid Corporation of China, Shanghai Equipment Company need to find a new competitive strategy both to in line with State Grid Corporation of China's development needs and fit for new era developing environment.Based on the above research background, this paper gives a detailed analysis on the raw materials trade strategy of Shanghai Equipment Company based on strategic management theory and competition-related theory. The research aim of this paper is to develop a suitable strategy for Shanghai Equipment Company to improve its market competitiveness. Firstly, the external developing environment of Shanghai Equipment Company is analyzed by using PEST analysis method, including macro development environment, market environment and the main competitive threat of the company; secondly, the internal development condition is analyzed form three dimensions:the company's human resources, financial resources and customer resources. Based on this, the SWOT Matrix is analyzed to identify the company's strengths and weaknesses, opportunities and threats, and the critical success factors of trade business are pointed out in this paper too. In the end, the raw materials trading competitive strategic goals, strategic content and the specific implementation strategies are developed, and the relevant security system are constructed.Research on the competitive strategy of Shanghai Equipment Company's raw materials trade will help the company to fully grasp the development opportunities, to management and control risks effectively and accurately grasp the industry key success factors. As well as to develop some appropriate business development strategies to achieve the company's rapid development of raw materials trading business in the new era and occupy dominant position in the increasingly fierce competition in international and domestic markets.