Competition Strategy Research Of HD Company

HD company is a second generation resident ID card reader R & D and production companies, after nearly 10 years of development, the company began to enter a stage of rapid development, but in 2013 due to the rapid changes in the external environment, the company has to face the sustainable development of vital importance, even the key issues of survival, therefore, we must develop new company competition strategy to adapt to the new changes.This paper is to solve the problem, mainly in how to establish suitable for HD company’s competition strategy as the main object of study, in the base of analysis of the HD company’s external environment and internal environment, formulate feasible competition strategy and implementation plan. The main content:1. It describes the theory and method relates to the competition strategy, such as five forces model of competition and SWOT Michael Porter of the situation analysis.2. Described in detail the general external environment of HD company at present, and used the Michael Porter’s five forces model of competition to analyze competitive ability of HD company, explain the stakeholders, summed up the external opportunities and threats of the HD company.3. Described in detail the overall development situation of HD company, the current products situation, state links affect its value chain, the HD company has the advantages and disadvantages, sums up the core competition ability of HD company.4. Using the SWOT analysis matrix table lists the HD company’s current environment facing the advantages and threats, internal strengths and weaknesses. Then analyzes their strength of the situation, and then decided to use the opportunity and advantage of combining the SO strategy, and establish the goal of company competition strategy.5. For the specific implementation of competition strategy of HD company, the technical department of the HD company organization structure, human resource allocation and management system, put forward the corresponding improvement measures.In this paper, combined with analysis of specific industrial environment, by integrating theory with practice, the opportunities and threats coexist circumstances, steps and methods of HD are described in detail, make the company competition strategy, the current is how to make decision of competition strategy of Science in the financial crisis of small and medium-sized enterprises, has a certain reference value.