| In recent years, with the rapid development of economy and the activity of foreign economic, the domestic private economy has been developing rapidly. In the wave of economic rapid development, a large number of family-based management private enterprises come out and they play an irreplaceable part in creating jobs and invigorating economy.However, the abuse of family and paternalistic management has gradually emerged with the expansion of private economic scale and the development of private enterprises themselves. It highlights in the business management expanded arbitrarily, the lack of company culture, the shortage of centripetal force and layalty to the enterprise, all of these lead to the massive brain drain. Talent is the core element of business development and the important resource in modern society. Brain drain will bring the interruption of management concept, trade secrets leak, loss of market share and many other serious problems. Therefore, it is the critical issue that is how to attract and retain talent for every business manager.Based on the systematic introduction of the crisis of the brain drain in Hongyang enterprise, the esssy takes advantage of brain drain model and expectation-constraint equilibrium theory and case study approach, the reasons of the brain drain are deeply analyzed from the current situation and feature of the brain drain in Hongyang enterprise.Accordingly, the author proposes the measures that solve the problem of the Hongyang company. The external competition, internal fair and resonable compensation system, corporate culture system based on the individuation and a continuable performance management system have been established to guarantee material and spiritual needs of the staffs as the business development expanding. Meanwhile, it raises identification and sense of belonging to the enterprise to ensure the relative stability of the staffs to promote the sustainable development of the enterprise. |