A Case Study Of LEAN Management In CV Dalian Logistics Company

The global economy crisis broke out at the end of 2008 which had very negative impact on the global logistics and international transportation industry. This crisis hit the international export transportation market of our country seriously. And customers have more and more request to decrease logistics cost and improve service quality when logistics companies tried to win business. This situation didn't turn well in the following almost two years:The cost of raw material kept increasing; Renminbi continued to appreciate; The policy of China changed from export-oriented economy to stimulating domestic demand. All these make international export transportation industry worse and worse. CV Logistics as the number 4 logistics company in the world suffered from this new market situation indeed. This paper expatiates how CV Logistics Dalian Branch should confront the difficult business situation and keep going ahead through studying and analyzing the cases of difficulties that CV Logistics Dalian Branch faced in new market situation.The paper has 5 chapters. Chapter 1 is the introduction of the paper. It mainly includes the studying background of the paper, the purpose of this studying and the frame of this paper. Chapter 2 is the case studies section. In Chapter 2, firstly the paper introduces the background, business scope, organization chart and market position; Secondly it introduces Dalian market circumstance; Lastly the paper deliberates the difficulties CV Logistics Dalian Branch faced: 1) The biggest Account Lost; 2) The design application of Excellent staff Mr.Zhang; 3) The low score of customers satisfaction survey. Chapter 3 is the cases analysis. Here firstly the paper introduces the LEAN Management Theory in details including derivation of LEAN Thinking, the primary concept and principles of LEAN Logistics, the main methods and several tools of LEAN management. And then based on LEAN management theory, the paper analyzes the real reason which caused the difficulties CV Logistics Dalian Branch faced. Chapter 4 is the proposal and advises which writer proposes to solve the difficulties CV Logistics Dalian Branch faced. Chapter 5 is conclusion section.