Overseas Property Xi'an Qujiang International Community Project Positioning Research

China's real estate industry has experienced a history of more than thirty years since its beginning in 20th century 80's last century. It has enjoyed an extremely rapid development. Regarded as the the pillar industry in the national economy from a trade angle, Has much effective of GDP growth. Tremendous changes has taken place in many aspects such as its product forms, industry economic characte, Marketing Mode, and so on. these changes Represents the development of the industrythe, On the other hand, Intensified the competition in the industry. It can be Sure, in the future development of the real estate industry, only strong financial strength, excellent qualityI and ntegrated will survive.From the real estate of the uniqueness and marketing theme of the basic theory, Research project of residential property of the research project location. For residential property market research and the location of the importance of the project. Up a project of residential property market research projects, the scientific process. With their analysis of the project.In this paper, based on marketing management in the market positioning of the research results. Combined examples, Described before the project development, how to effectively target customers by market positioning, targeted, phased for development. The study has some significance and reference value.