The Research On Market Characteristics About Agricultural Products Processing Industry And Enterprises Development Strategies In China

Agricultural product processing industry has been an important brace industry of national economic. The steady development of agricultural product industry has relation to national economic safety and national life quality improvement. It plays an important role in national economic and society development. The agricultural product processing industry of our country develops fast since and reformation and opening. But because it starts late, it still has some defaults, for example, the broken industry chain and the poor foundation which give a chance for foreign enterprises to enter in and develop. Making use of the advanced technology, craftwork and management, the foreign enterprises compete to national industry drastically. Some foreign enterprises are grasping chance to develop the market and establish intact industry chain. So, facing with the complex situation, the agricultural product processing market needs discussing and the manufacture enterprise needs developing to hold the life line of national agricultural product processing industry.Through theory analysis, Empirical Analysis, data statistics, aiming at how to judge the trend of agricultural product processing market characteristic and to develop the agricultural product processing industry, the actuality and develop tactic of national agricultural product processing industry are analyzed and explored. The actuality, characteristics and development problems are analyzed and the status of foreign enterprises and the insufficient of China's agricultural product processing industry are researched firstly . And then , the develop trend and effect are analyzed. Through two aspects, the effects of foreign enterprises on national agricultural product processing industry are researched. The one is aimed at enterprises. The product chain distributing and characteristic of main foreign enterprises are analyzed. And then, its effect on agricultural product processing industry is analyzed . The other one is aimed at market. The development trend of national agricultural product processing industry is analyzed and the foreign enterprise's effect on national agricultural product processing industry is also analyzed. At last, how to develop the national agricultural product processing industry is discussed and actions on product chain, brand strategy, product and technology innovation, international strategic are also researched . And existing policy is complemented.