| The online games have developed rapidly, since they entered the Chinese market in 2000.By the time of 2010, the number of online game players had exceeded 120 million, and the annual revenues of the online game industry were up to 32.3 billion yuan, which were much more than that of the movie industry. The online games have gradually become a regular form of entertainment accepted by individuals. Since January 2008, the web games as a branch of online games have started to appear into the players'sight.Start with the <Tribal War>, the players came into contact with the relatively more completed web game, and the following <Martial Arts Heroes><Ming Dynasty> and <Three Kingdoms with Heart Afire> even triggered a bigger boom in this area.By December 10,2010,there had already been 285 web games officially launched to the market across the country all year round, whereas the number of web games applying for the national software copyrights had exceeded 4000 ,implicating the fact that only 7 percent of the web games that applying for the copyrights had finished developing and ultimately got on line .And there were only 6 web games of which the monthly income had reached 10 million ,regarded as successful games according to the standard outlined above .It reveals the fact that the number of domestic web game R&D companies is large and the risk of this industry is extremely high. And the costs invested in a web game are ranging from 1 million to 5 million according to the scales of the projects.The author has had the honor granted by the Guangzhou Feiyin Information Technology Co., Ltd. to take part in the whole development process of a new web game the <Real King> as the lead strategic planner and the project manager. The author has participated in the process of setting up the project, staff recruitment, application of copyright, design, development and testing. And this project has entered the phase of online operation, which indicates that the <real king> has lived up to the standard of success mentioned above.The author has researched on numerous cutting-edge domestic and foreign strategic planning theories and the relevant documentations (the number of the books referenced only is more than 15, totaling 5000 pages), as well as summarizing and explaining the core contents and key sessions of the web game strategic planning and design. The examples and details involved in this essay are all based on the <Real King>.During the development process of half a year, the author was mainly responsible for main game planning and some of the project management work. Firstly, the author has set the background of the game as in the Warring States period in ancient China, and the type of game as role-playing game for the real time combat. Moreover, the author has planned the framework system consisting of 44 sub-systems, drafted the basic frames for all the sub-systems and accomplished the illustrating documents of above 30 sub-systems independently with every document containing approximately 3000-5000 words on average, and additionally, has implemented the logic design of some part of the key features, such as combat system, skills system; Secondly, the author was responsible for the whole value system and economic system settings, including the setting of fighting value, skills value and the planning of the experience ,money as well as the output and consumption of props; Thirdly, adjusted and optimized more than one hundred details of the <Real King>, by studying 30-plus games of the same type in depth; Fourthly, as one of the project leader, the author was in charge of scheduling the project and arranging the plans, specific to everyone's daily work content and resource allocation; Fifthly, from setting up the project so far, the planning and design documents (including the above mentioned system documentations) written by the author are more than 50 pieces, containing over and above 10 million words, and the numerical design tables are more than 20 sheets ;Last but not least, after the launching of the project, the author is serving as chief of game operations, in charge of contacting and communicating with all the operating platforms of the game, for example, setting up the server, publicizing the launching , designing the advertising campaigns, etc..The author has explored in depth and compared the details and data of thirty-plus renowned and successful games, in order to summarize and dig out the common points in the design that they shared, for example, researched the three different models that were being used largely to guide the players (presented in 2.4) and discussed the three formula of fighting that enjoyed large popularity(illustrated in 3.2) and so on ,and due to the difference in the themes, some design concepts that have not be adopted by the <Real King> are not mentioned in this essay.The <Real King> is now in the normal on-line operation, with 10 million registered users .By 0:00 on April 22, 2011, the <Real King> had ranked the second highest in the ranking list of new web games by 72,349 votes, and the loss rate of players was lower than the similar games, meeting the design requirements. |
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