Dx Airline's Business Strategy

This text analyses the developing status of China's aircraft industry in all round, innovative defines the market competition pattern of CAAC as " three-big and three-small", and audaciously anticipates that the future development of China's aircraft industry will still retain a higher increment speed. undergoing the times transition of CAAC historical development, enduring the baptism of historical events, such as separation of enterprise from administration,airline recombination, and etc, DX airline acquires the proud performance of 32years' consecutive safety fly. With the airline's continuous development and enlargement, nevertheless, is more than the beautiful "future", "three-big airlines" constantly takes DX airline intrinsic aviation market, "three-small airlines" and the spring up of private airlines squeeze the former "touching and pitiful" profit margin of DX airline. Repeating to operate in accordance with original management tactic for DX airline can't yet adapt to period development and live up to the requirement of corporate strategy development. Bonding with current advanced innovation theories and methods for airlines' operation, such as air route network layout, enhancing aeroplanes' use ratio, developing the e-business, strengthening channel management and etc, this text systematically analyses and researches the DX airline's management tactics. Combining Heilongjiang areas' geographical environment, socioeconomic development future, tourism resources condition, basing on the standpoint of business strategy innovation, this text also puts forward own opinions and suggestions for DX airline management tactic.Expecting through this text's analysis and research, can not only bring about fresh inspiration for DX airline's development, but also can provide reference and assistance for those airlines who are suffering the same matter to adjust the management tactic and reformulate the enterprise strategy.