Research On The Erroneous Zone And Ideal Mode Of The Ad Criticism Method

With the global economy, the rapid development of market economy, advertisement as amedium of communication, it is particularly important. Its development is fast。《AdvertisingLaw》and other relevant laws and regulations are not perfect, negative advertising has broughta negative impact。Some such as sex appeal, sex discrimination, physical and mental healthaffects of children, causing dissatisfaction with the community and academics。In thisregard, the emergence of a lot of people criticizes advertising issues, and even radical,irrational phenomenon.Some scholars have realized that advertising criticized should have the standard of it,advertising criticized is an art, criticism should be reasonable, realistic, and there is a certainmeasure. And should take appropriate, comprehensive, systematic approach。Therefore, it isnecessary to sort out and research for it to propose the method which used reasonably.This total is divided into four parts:The first part: the Research of the background and the Definition of the relatedconception. The author through the status quo of the advertisements criticizing methodanalyzing, found that no research scholars, and even innovation, then the concept of therelevant instructions.The second part: the Status of advertisements criticizing method. Set out the method ofthe current criticism appeared by stating and analyzing advertising criticized and advertisingcriticized method and carries on the survey to its utilization's situationThe third part: Advertisement criticism method existence erroneous zone. After analysisdiscovering, five erroneous zones exist the advertisement criticism method.The fourth part: Construction of the ideal criticism method mode. Prepossessing thefeasibility research moden in above advertisement criticism method erroneous zone. Mainlyform the five key issues, prepossessing the corresponding criticism method in view ofdifferent questions, the different questions, should carry on the criticism from the differentangle, also has the different criticism standard, particularly analyzes the consumerpsychology is the one which of the factors the criticism firstly should be considered. It isadvantageous in the scholar or the field public figure's to criticism advertisement reasonably,providing the standard which to the advertisement criticism may refer.It is advantageous to the advertising criticize in a positive and healthy development. Onthis basis, Knocking to the adman calls the alarm; Advertising will become more standardizedand formalized.