The Research Of Chang-Zhu-Tan Regions Revolutionary Tourism Market Segmentation Based On Fuzzy Cluster

The tourism market segmentation is the base and the key for the marketing work of tourism objective and it is also the important link among the systematical processes of tourism marketing. Subdividing the market is in favor of tourism enterprises in developing market opportunity and increasing new market share. In the development process of modern tourism market, the tendency of market segmentation is growing. By subdividing the market could select target market. Under the background that many areas take tourists of regional tourism as the main objective of exploring local tourism market, it is of much special significance to pertinently research the market subdivision of "Revolutionary Tourism" in Chang-Zhu-Tan.In recent years, more and more scholars begin to research revolutionary tourism, but it is obvious that most of researches tend to fundamental theory and case analysis that attach great importance to functions and sustainable development. The research on market development is a few, and some of them are only at the level of plan and design. In case study, the research thoughts are basically status description, problems and countermeasures, and lack of mathematical Statistics and Quantitative study, which caused the directive meaning inconspicuous.This thesis subdivides the revolutionary tourism market in Chang-Zhu-Tan with fuzzy clustering analysis. Firstly, by displaying the data getting from the investigation, the thesis analyzes the revolutionary tourism in Chang-Zhu-Tan from the perspective of passenger source market structure, tourist behavior and tourist's satisfaction degree. The analysis found that the tourists source is mainly from Hunan province and provinces nearby, and the young and the middle-aged person with high education level get the first place. These tourist's cost is low and mainly from individual. Lastly, this thesis subdivides revolutionary tourism market in Chang-Zhu-Tan into core market, leading market and general market using Fuzzy C Means method. The strategy is to keep core market, explore main market and seek chance of general market. On this base, tourism enterprises can locate correctly target market according to their own resource and market volume and take it as the base of making decision.