Tourism Destination Competitiveness Study

With the rapid growth of the tourism industry, the competition between tourist destinations becomes more and more intense. Whether the tourist destination is competitive determines their survival and development of tourism to a certain extent. In order to improve the attractiveness and competitiveness of tourism destinations and ultimately achieve development goals, it is necessary of respective tourism destinations to understand the local tourist destination competitiveness.Competitiveness of tourist destinations have attracted widespread attention all over the world, its analysis and evaluation has become the focus of academic research paradigms. The research on the architecture of measuring the tourism destinations" competitiveness is useful to provide data support and direction suggestion for evaluating and analyzing tourism resources, environment resources and general attraction.In this thesis, we are inspired by the existing evaluating models and measurements from the perspective of the factors of tourism destinations'competitiveness, which have been obtained by other scientists. Taking Kunming city as the example, we established the evaluating model for tourism competitiveness and made corresponding analysis from the following three aspects:influencing factors, improvement strategies and quantifying evaluation. Further, we made practical analysis on the tourism competitiveness of Kunming city, and discovered some critical factors. Accordingly, we discussed the future work of exploring the competitiveness of tourism destinations.