Harbin H Shopping Center Development Strategy

Enterprise development strategy in enterprise management of the highest level of position is. With the development of our national economy and raise the level of consumer spending, shopping center has become a hot topic of commercial real estate, this paper case forms, from shopping center development strategy of Harbin H the connotation and characteristics of shopping center, analyzes the competitive advantage of shopping centers, this paper analyzes the influence of the development strategy of the proposed and implementation, and puts forward an important link in shopping center development strategy safeguard way.Case part, briefly explain the shopping center of Harbin H gerneral situation, and introduces the shopping center organization structure, enterprise culture, etc.; Combined with actual situation shopping center of Harbin H shopping center, describes the situation facing the market; Shopping center article illustrates the operation conditions. Through the above described the current development strategy, clear in the implementation of the problem faced.In order to fully understand the development strategy of the difficulties and problems faced by, we get the corresponding solutions, based on development strategy theory and Harbin retail enterprise development background of shopping center, first of the internal and external environment faced was analyzed, and then do the shopping center of Harbin H SWOT analysis and core competitive positioning analysis, finally based on development strategy implementation of the problems in the process used to analyze the cause. Through the analysis, puts forward the problem-solving suggestion and countermeasures.