A Research On Management And Operation Problems And Countermeasures Of Harbin Shopping Centers

In recent years, with the flourishing development of the economy and the on-going reformation of the retail forms, the consumers are likely to attached by the shopping environment and service. The multi-function Shopping Centers combined leisure, entertainment, catering, culture and sightseeing are more and more appreciated by them.The present paper will study the problems and solutions in management and operation of Harbin Shopping Center. In the first place it will elaborate the concept, type, character and relating theories of the Shopping Center. Secondly it will comparatively study the difference between the management of the Harbin feature Shopping Center and the foreign ones. It will analyze the manage style of the Harbin Shopping Center and its cause. Third it will analyze the key factor that affected the managing performance of Harbin Shopping Center by method of contrast study and conservation with some retail dealers. Finally it will provide the advice for resolving the managing problems of Harbin Shopping Center and make a blueprint of the future Harbin Shopping Center.