The Implementation Of The Category Management In Qian Fang Chain Drugstore

Along with the pharmaceutical chain industry competition gradually vigorous, the application of category management is particularly important. The core of category management is "to meet the consumer demand". Therefore, category management improves operational efficiency constantly and provides a new development path to improve the market competitiveness for the pharmaceutical chain enterprises in the future competition in the market.The paper uses the form of case to describe the current situation and specific circumstances of the implementation of category management of Qian Fang Chain Drugstore.Through its internal and external environment analysis, describing necessity and importance of the implementation of category management, furthermore, the paper analyses the problems, favorable factors and barriers in the implementation of category management in Qian Fang Chain Drugstore. Qian Fang Chain Drugstore has achieved gradual results in the implementation of category management under the guidance of the concept of scientific category management. The case has a detailed analysis of the strategies and tactics etc. in the implementation of category management of Qian Fang Chain Drugstore. Based on the analysis of the case, the paper proposes relevant countermeasures in the implementation of category management in Qian Fang Chain Drugstore, namely, promote the business cooperation, strengthen the protection of the organization and improve IT information systems continuously.As a chain drugstore, it is necessary to do in-depth understanding and handling to the implementation of category management, and to train practitioners about the knowledge of category management, which is essential to the development of chain drugstore. Discussion of this paper is designed to give guidance on the theory and operation to the category management of pharmaceutical chain enterprises, so that business activities of chain Drugstores will be closer to consumer demand, and to strengthen cooperation with upstream suppliers, thereby promoting faster and better development of chain drugstores.