Research Of Supply Chain Pattern Of High Quality Rice In Nanjing

Accompanies the development of agriculture industrialization and the improvement of people's living standard, the production and circulation pattern of traditional agriculture can't satisfy the requirement of economic development. The research of agriculture production supply chain aimed to provide agriculture production speedily to consumer, at the same time, reduce costs of supply intermediate chain, achieves better economic results. Rice as one of staple foods, feeds more than half Chinese population, so the research of rice supply link has particular meaning.This thesis discusses rice producing, consume, and some problems of industrialization development in Nanjing, from the direction of supply chain, according to the theory of trade cost and resource foundation, on the basis of compare the supply chain pattern of China and foreign. Be aimed at the basic situation of present rice supply link in Nanjing, advanced the basic principle and strategy of high quality rice supply link construct the supply link pattern as " supermarket+processing enterprise+produce base" from the direction of improve rice quality, raise safety and reduce cost. Use the way of substantial proof and analysis, take Suguo supermarket as example of rice supply chain, discuss esthe rice brand of "Baojinyu" in Suguo supermarket in detail.Compares it with traditional rice supply link this improved supply chain pattern has characters:1. the central of logistic distribution institute the distributing center function of wholesale market, then rice can arrive to consumer through shorter circulation. So it reduces the number of circulation chain, reduces cost of circulation.2. constructs rice manage system of whole journey information, every chain safety information of production in supply chain from produce base, process enterprise, distribution to retail, that can be showed to consumer from information platform. So the consumer can inquire about information of every chain, safety consuming.3. Realizes agriculture industrialization, the patter of base plus orders, that units dispersed farmer production, through this supply chain pattern, the families of plant can wholly absorbed to plant, realize agriculture industrialization.Through these researching, the thesis raises such policy suggestions.1. Courage supermarket constructs modern central of logistic distribution, its advantages are that improves quality and safety of rice and other agriculture production. Reduce cost of distribution, raise efficiency of circulation.2. Support small scale farmer obtain technology and material support, improve manage idea.3. Draw up quality safety standard system of agriculture production and courage to construct agriculture production trace back to the source system. Share safety inspect information of whole supply link system " from field to dinner table", provide a safety and easy shopping environment.