The Supply Chain Optimization Strategy Of Xinghe Rice Industry Company In Qingtongxia

In twenty-first Century,the market competition environment has changed significantly,and the competition among the traditional enterprises has been replaced by the competition among the supply-chains.Who can use the supply-chain management more effectively,who will grasp the competitive advantages.At present,China's agricultural products market has been opened further,the supply-chain practices in Yili,Mengniu,and Guangming,who are the representatives of the national agricultural leading enterprises,are significantly accelerated.In this case,agricultural enterprises,Qingtongxia Xinghe Rice Industry Co.Limited urgently need the use of scientific management,careful analysis and research on the current enterprise's profit model and supply-chain cost structure,in order to become the strong enterprise among the rice industry.In this article,learning theoretical knowledge of supply-chain by reading a large number of domestic and foreign literatures,combining the survey method,and the qualitative-and-quantitative analysis method to comprehensively study the supply-chain structure and the cost structure of Qingtongxia Xinghe Rice Industry Co.,Ltd.,and the problems in the supply-chain,so that put forward the optimization strategy to reduce the enterprise cost,improve production efficiency,and make the enterprise profit maximization.In this paper,through six parts to elaborate the main points:the first chapter is introduction,mainly discussing the research background and purpose,domestic and foreign research status,and the main research contents and research methods.The second chapter is main concept and main theories of supply chain,introducing the supply-chain,the basic concept of supply-chain,the supply-chain of the agricultural industry and the optimization of the supply-chain of the agricultural industry,and the three main theories of supply-chain.The third chapter is the supply-chain of Qingtongxia Xinghe Rice Industry Co.Limited.,mainly introducing the general situation and the status of the supply chain of Qingtongxia Xinghe Rice Industry Co.Limited.,analyzing the supply-chain cost and financial conditions of Qingtongxia Xinghe Rice Industry Co.Limited.The fourth chapter is the problems in the supply-chain of Qingtongxia Xinghe Rice Industry Co.Limited.,mainly analyzing the problems in the supply-chain of Qingtongxia Xinghe Rice Industry Co.Limited.The fifth chapter is the basic strategy to optimize the supply-chain of Qingtongxia Xinghe Rice Industry Co.Limited.,mainly discussing the basic concept and strategy of the supply-chain optimization among the enterprises.The sixth chapter is the conclusion and prospection.