The Optimization Of Integrated Services For China Unicom, Luoyang Branch

With the deepening reform of china's large state-owned enterprise, China's Communications industry: China Unicom, China Mobile, China Telecom, China Netcom, and China Railcom, the five network operators have been integrated as China Unicom, China Mobile, China Telecom, three operating companies. Among them, China Unicorn's CDMA network was selling to China Telecom, and merged with China Netcom, China Mobile and China Railcom merged. After Restructuring was completed, the three companies all have a mobile network, fixed telephone network, Internet network; and simultaneously provide users with a package of network solutions.Since those years, the single service of communications industry makes the same user using different products from different companies; After the merger of the company , in order to stabilize the existing users, while replace the other networks used by the same user, they started to produce a new product: combined products, "combined products," the new term has emerged as the integration of the communications industry. As the integration of three communications companies without experience in product design and marketing deficiencies, combined products also are not well adapted to market demand, so as soon as possible to come up to meet the market demand for integrated products and marketing programs, is the company's imminent event, but also the event which related to the sound and rapid development of the company'. China Unicom Luoyang Branch (hereinafter referred to Luoyang Unicom) was merged by former Unicom and Netcom. in October 2008, the company has an absolute advantage in the fixed-line business and the Internet which was taken the market share of 90%, while net services only taken the market share of 28%. Whether or not the Company could stabilize 's ability to stabilize fixed-line business through the integration of services as soon as possible, while expanding the market share of mobile network services, to enhance the company's core competitiveness, is the company's top priority. Therefore, the integration of product design and supporting marketing measures to adapt to market competition is related to the stability of existing sources of corporate profits and could enhance the profits of the company. Overall convergence business is related to the company's future stability and development.In this paper, the design and.marketing services to optimize convergence of Luoyang Unicom was the object of the research, which was based on the company's overall research and concrete practice, use research methods of theoretical analysis, using the SWOT tools and inductive analysis methods, designed and optimized the solution of convergence business work, after a certain period of testing, has been shown relatively satisfactory .results, which makes convergence business development has a reference value.