| After three decades of reform and opening up the development of China's market economy is gradually maturing, economic globalization, information technology and knowledge economy, enterprise marketing environment has undergone profound changes in the external environment in which companies increasingly more complex. With the economic development of Xi'an and the accelerated process of urban transformation, Xi'an real estate market is an increase of supply and demand situation. Sea-billion real estate development company that is both opportunities and challenges in this environment to market. How the competition, give full play to its own advantages and accurately develop marketing strategies, the company in the fierce market competition to achieve the desired results, but also to promote the future development of enterprises laid the foundation, is the sea billion real estate development company is facing an important issue.In this paper, the sea billion real estate development company marketing strategy for the study, the first analysis of the real estate market, the external marketing environment, especially in Xi'an of China real estate market overview of the development in recent years were analyzed; second part of the marketing strategy combination of marketing theory development and application in the real estate industry are discussed; the third part of the sea-billion real estate development company in the market characteristics, competitive environment, advantages and disadvantages are analyzed, identified the opportunities and threats; and Through investigation and comprehensive balance of consumers to determine the company's market positioning and target customers; Finally, the company developed a corresponding marketing strategy, pricing strategy, channel strategy, sales promotion strategy and brand strategy, and the corresponding security measures. |
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