Research On The Financing Package Of The Xinyin Digital Development Ltd

When looking at the world's history of "three-net integration", we acknowledge that, the "three-net integration", one of the representative of new media economies, becomes one of the most active forces especially when the new technology, revolution expedite the information age progress. The PRC government indicated in its 12th Five-Year Plan that the government will increase investment in the "three-net integration". Traditional media companies are being challenged by the development of new media companies. The new media companies will encounter a lot of difficulties in the development process and it is essential that the financing issues are serious constraints to the healthy development of new media companies.This paper provides market positioning, macro-policy analysis, project feasibility study, and the internal and external financing issues for XINYIN company during its development.Thereafter, this paper discusses the possible solutions to XINYIN company's difficulties in financing by using MM theory, the pecking order theory, corporate finance cycle theory and asymmetric information theory of knowledge. XINYIN on the problem of financing the company's proposed solutions. Meanwhile, this paper also provide recommendation on XINYIN's financing, model design based on XINYIN company new media project financing feasibility. Finally, this paper discusses the feasibility of new media project's financing model for XINYIN company based on a large amount of data and macro analysis so as to come up with a practical financing model for XINYIN company.This paper focuses on the XINYIN company news media project financing status and financing of the status quo analysis of the problems, possible solutions explosions and recommendations on how to improve the financial status so as to broaden the financing channels. This paper provides reference to how to solve the financing issues for China's new media business.