Qingyang Mobile Communications Marketing Strategies

Currently, with demanding in the domestic mobile communications market to maintain sustained growth, improving the level in telecommunications regulation, and gradually strengthening competition in the mobile communications market, Qingyang mobile communications companies faces slower market development, as well as great pressures of competition from Qingyang China Unicom and Qingyang Telecom multiple. Although Qingyang mobile communications company responds to the competition actively, the impact was still competitive, such as seriously loss of old customers, new market share to decline. Facing new opportunities and challenges, Qingyang mobile communications company how to maintain dominance in the mobile communications market and how to respond to the new market environment is a topic worthy of study. In this paper, using Qingyang mobile case and combining theory and practice of expert experience, to analyze the competitive structure of the telecom industry, describes the current mobile market situation Qingyang, concurrent dug key to the development effect of business elements, the Qingyang how to strengthen their mobile competitive advantage made possible strategic options, and the choice of its marketing strategy for their constructive comments and suggestions, and strive to find a healthy and sustainable mobile communications business development.With the author’s experience of ten years in the business of Qingyang mobile, through this paper hope that enterprises similar to mobile communication in Qingyang are provided effective, efficient reference, so as to enhance business performance. Qingyang Mobile moves on to further pace in the company marketing function from the reference, and other prefectures in Gansu Province, Mobile enterprises also have some reference value.