The Development Of Enterprise Core Competitiveness Under Strategic Transformation

The global economy model of development has changed markedly since the outbreak of the international financial crisis in the second half of 2008. Countries across the world introduced trade protection measures, and the global economy shifted from its climax period to the downturn. Although the trend of economic globalization stays the same, the process does become very slow. To offset the impacts of financial crisis and look for a new economic growth point is becoming a fresh topic for the global economy, and the use of scientific and technological innovation becomes a consensus. The rebalance of post-crisis economic interests, the growth mode of debt-financed consumption and of overproduction all have to be adjusted. China's position in the world economy has been improved greatly, but the development room of traditional economies is reducing with the dwindling energy resources and the deteriorating ecological environment, and some problems existing in the development of Chinese economy have emerged. Transformation of enterprise development strategy has become an important task enterprises worldwide have to deal with.Development of the enterprise core competitiveness is the subject of corporate strategy, and the basic principles and the central idea theories of core competitiveness are the most valuable business strategy research results. The formation of the core enterprise competitiveness is the highest and most enduring process of strategy formation. It determines the effective strategic activity areas, centers and contexts, and is widely used in business management. In this paper, the development of enterprise core competitiveness in the transformation of enterprise overall strategy, operation strategy and functions strategy against the backdrop of strategic transformation is put forward, based on the analysis of relevant theories concerning enterprise strategic transformation and enterprise core competitiveness as well as the combination of theoretical and application analysis. The paper also offers suggestions for the identification, cultivating, extension and rebuilding of enterprise core competitiveness in the context of strategic transformation.At last, with the method of standardized analysis and case studies, the paper uses the practice of Gujiao Coal Trans & Sales Co. in the development of its core competitiveness in the company's strategic transformation period to illustrate the applicability of this study.